Nike Run Club+
Nike Run Club is a beloved free app — but it's a tracker. NRC+ turns it into a premium seasonal membership: gear, training, local runs, prototype access, and a community that keeps runners moving.
Enter the full website prototype →Sector
Membership · Running
Focus
App → Membership
Type
Concept product
Independent, unsolicited concept for entertainment and educational purposes. Not affiliated with, sponsored by, or endorsed by Nike, Inc. or Strava. All trademarks belong to their respective owners.
From selling product to building a season
Today, Nike's digital experience sells you a product and moves on. NRC+ builds an ongoing relationship — a reason to run every week and a reason to stay connected every season.
What we focused on
A box every season
Premium gear and surprises every 2–3 months turn a purchase into a ritual.
A reason to run weekly
Challenges, streaks, local runs, and Strava sync keep members moving and returning.
Prototype access
The Gear Lab makes members insiders who help shape what Nike ships next.
Real community
Crew, leaderboards, and global challenges make Nike a place, not just an app.
The Challenge
Nike Run Club has tens of millions of runners — but it's a free tracker. It logs miles without deepening the relationship: no seasonal rhythm, no gear, no local belonging, no recurring reason to spend. Meanwhile Nike.com sells a product and moves on. The connection ends at checkout.
"Don't just send gear. Build the runner's season around them."
The Approach
Turn NRC into NRC+ — a premium seasonal membership. A box every 2–3 months, training built for runners, local runs and crews, Strava-connected challenges, and prototype access that makes members insiders. Recurring revenue for Nike; a reason to run every week for members.
- 01 Membership & value tiers
- 02 Seasonal box & merchandising
- 03 Connected progress (Strava)
- 04 Community & events design
Key Moves
1. The Box
A seasonal drop of gear and surprises turns a one-off purchase into a recurring ritual.
2. Connected progress
Strava sync, streaks, and challenges give members a reason to open the app every day.
3. Local belonging
Events and crews make Nike a place you show up to — not just a screen you tap.
4. Gear Lab
Prototype wear-tests make members insiders, deepening loyalty and improving product.
See it in motion
Step into the full Nike Run Club+ prototype — the Not Shipped Yet nav stays with you.
Unofficial speculative concept by Not Shipped Yet. A prototype created for portfolio and educational purposes only. Not affiliated with, endorsed by, or partnered with Nike, Inc. or Strava. All trademarks belong to their respective owners.